By now the majority of you have seen the articles on TechCrunch (links below) about our product, rule.fm, and have requested an invite (how we got your email).
The good news is, more invites will be sent out in the near future. Due to the overwhelming interest, however, our game has changed. Here are the facts…
Yes, we are in a garage in so-cal — as you can see in the picture in the second article (yes, we normally look like what you see in our CrunchBase profiles). We have a team of 6 guys, and honestly, all of us have been focused completely on the product from day one — not publicity or PR. Our launch and marketing strategy did not include even getting noticed by TechCrunch or any other big name source. We wrote an email to them after coming off of a week straight of work and a 16 hour work day. We also did not believe we would even get featured in the event that we did actually get someones attention.
At the end of the email we wrote to TechCrunch, you may have noticed in the section “What’s on tap” that we mentioned that after our tour went live on Friday, we wanted to launch on August 3rd “unless someone give us a better idea.” Well, after all of the publicity, we were given a better idea by a few thousand more people being interested in our service than we ever considered would be interested at launch.
What does that mean? It means that instead of rolling out a small amount of invites (a few hundred) at a time over a very long period of time (months), we would rather release invites to larger groups (hundreds and thousands) over a shorter period of time (weeks). Thus, in short order, everyone will get to see what RULE is made of for free. During the free period we will release plans and pricing details to prepare for the product going completely public.
What should I do until I get my invite? Spread the word. As you know from the articles, we have no funding backing our game — just the desire to bring something new to the industry. We also invite you to interact with us on facebook, Twitter, and our new blog called under one rule (see below for links).
When will you get your invites? Plan on looking for them in your inbox on August 17th. We are not a team that misses deadlines. In this case, we were given a good reason by thousands of people to be ready. RULE is supposed to help your work productivity, and we want to make sure it can do that for everyone, from our infrastructure perspective, from the day you come on board.
Follow us on our blog here at underonerule.com
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Mark Nielsen and Patrick Carmitchel
Director of UX
Sultan of Code
Director of Compilation