It is quite amazing how many people have questioned us on the .fm TLD for our domain — rule.fm. For those of you who have not realized it yet, the actual company name behind the makers of rule.fm is Fusion Monarch (more on the name in another post). Thus, with a bit of strategery, we figured we would go after the TLD that included our initials — it just happened to be that the name we came up with, even though it was a 4 letter domain name, was still available under the relatively overlooked TLD. This issue goes even deeper…We had some trolls on TechCrunch asking if we had something to do with radio stations and that we should probably contact a PR consultant to figure out something better. I think that the hilarity of all of this is the fact that dot fm is actually the TLD of the Federated States of Micronesia. Why has no one ever asked if we were Micronesian?
Well, it could have been because of the terrible mug shot of 2 WASPS in a garage late at night. Or people could have just figured, “hey, way to go on a 4 character domain name that is actually the name of your product sans useless other characters and includes the initials of your company!” Or…who effen cares?
Federated States of Micronesia?
Could radio stations benefit from RULE in managing their productivity? We hope so. Could the Federated States of Micronesia increase profits from their gross national product because they use the RULE platform to track and stack their important data? We hope so. Can Fusion Monarch bring an new utility to the table that changes the way businesses look at productivity? Everyone will find out soon enough.